Before you read anything, see who you would be buying from. Cyril Certain, founder of DIX, speaks directly to trade buyers. The video is in French, with the brand’s thinking laid out in full.
Wholesale supplements, bought straight from the brand
A supplement shelf is judged on two numbers: what your customers come back for, and what is left in your till once the stock is gone. DIX is a French brand of sports supplements. You buy directly from the brand, with no wholesaler standing between your counter and the lab.
We open our catalogue to retailers, coaches, pharmacies and self employed practitioners. You order single units at trade prices, excluding VAT, from your own account on this shop.
What to know before you register
- Four account types: retailer, coach, pharmacy, self employed practitioner. Your price list depends on this choice, so pick the one that matches what you actually do.
- Trade prices are quoted excluding VAT and apply product by product, not as one blanket percentage. French VAT is added by the shop at checkout, whatever country your company is in.
- Single unit ordering. Bundles stay reserved for consumers: they are already discounted assortments, and the trade price discounts every product on its own.
- Your application is reviewed within 48 hours. Your prices then appear directly on the product pages once you are logged in.
Why stock DIX?
Exclusivity
Be among the first to carry DIX in your area. Formulations you will not find on a competitor’s shelf.
Margin
Attractive trade pricing on every product, and a premium range that brings the customer back rather than catching them once.
Premium positioning
Put your business next to a French brand known for the quality of its products and the results of its customers.
Support
Our marketing team helps you set the shelf up and keep the products moving.
The sports brand growing across Europe
At DIX, a product sells every 15 minutes somewhere in Europe. Our supplements are designed and optimised for athletes, formulated with quality ingredients and tested by an independent laboratory.
The sports supplement market has lived for years on marketing dosages: a fashionable molecule printed large on the label and present in token amounts inside the capsule. That is precisely the ground on which we built our range backwards, starting from the useful dose and accepting what it costs.
How the trade account works
Four steps, with no negotiation needed up front.
- You create your account with the form below. Company name, professional status, contact details and the company address are required. A company registration number and an EU VAT number are optional at sign up, but they speed up approval, and the VAT number is checked automatically against the European register.
- We review the application within 48 hours. What we mainly look at is whether your customers are ours: people who train, and who read labels.
- Your prices become visible across the whole catalogue as soon as you log in. No PDF to request, no price list to chase by email.
- You order whenever you want, by the unit, from the site. Payment terms are set account by account.
If you are starting with limited shelf space, there is no need to go wide: three products covering three different demands are enough to test your customers, for example Shilajit Resin, Ecdysterone and Omega 3 Epax. Six products that move beat fifteen that sit until they near their date.
Create your trade account
Quick registration in 2 steps. Our team will review your application within 48 hours.
Would you rather earn on referrals? Discover our ambassador programme.
What trade buyers ask us
DIX trade account
Do you need a licence to sell supplements?
No specific licence or diploma is required. Supplements are foodstuffs, not medicines, so selling them is not reserved to pharmacists. What you do need is a registered commercial activity and compliance with labelling, traceability and health claim rules, which in the European Union are the responsibility of the seller as much as the manufacturer.
Which professionals can open an account with DIX?
Four statuses are available at registration: retailer (gym, shop, specialist store), coach, pharmacy and self employed practitioner. Each has its own price list, because a counter moving volume and a practitioner advising unit by unit do not face the same constraints.
Are bundles available at trade prices?
No, and that is deliberate. A bundle is an assortment already discounted for the consumer. The trade price discounts every product individually, so selling a bundle to a trade account would stack two discounts on the same goods. The same products are ordered as single units at your price.
Is there a minimum order to get wholesale pricing?
No. The price is attached to your account rather than to the size of the order, and applies from the very first unit. Payment and delivery terms are set account by account when your application is approved.
Is the EU VAT number mandatory?
It is optional to create the account, but useful: it is checked against the European VIES register and its status is recorded on the order at the date of sale, which is what allows an intra community exemption to be assessed afterwards. It does not remove VAT from the basket, however: the shop adds French VAT, and the treatment applicable to your company is confirmed with our team when the account is approved. If your business is in Great Britain, factor in that the goods leave France, so ask us about the landed cost before your first order.
Can you be both a stockist and an ambassador?
These are two different relationships and the choice matters. A stockist buys the goods, holds them and resells them on their own margin. An ambassador carries no stock and is paid on the sales they bring in. With no physical point of sale, affiliation is usually the better fit.
